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Design, build, execute and measure professional email marketing campaigns through your web site. |
Broadcast is a tried and tested system for email marketing that is simple to use and very effective in delivering visitors and driving bookings through your web site.
Available as a licensed stand-alone component to run on your own server, or run for you by Brightspark Associates online marketing experts, the user-friendly interface enables rapid design, testing, selection of broadcast list, execution and measurement of results.
It is also available as a component in our annual or monthly maintenance plans.
How does it work?
Simply log on to the easy-to-navigate interface, create your email message using the WYSIWYG Editor - what you see is what you get - and test your campaign, announcement or newsletter before sending. Select your list and the email format (HTML, HTML + text or text-only) send and watch the results roll in… You can add forms to your web site to capture visitor details in the online database and build your own valuable opt-in list.
You can track the results through clickthroughs and see who has opened the mail and then visited your site - a very powerful tool indeed!
Which will have most impact?
When considering whether to add email marketing, content management or a booking engine to your site it is important to recognise that the results should be additive and mutually supporting - not either/or.
Content management is a good way for non-technical owners or employees to make frequent changes to their web sites which helps to keep them up-to-date and interesting for visitors and search engines alike. Clearly this should result in more sales through the site.
Email Marketing is a great way to drive traffic to your site and to announce special offers and other news of interest to your existing guests and potential visitors and is excellent for building relationships through an opt-in list. Again this can drive sales through your site.
Booking engines are very useful in that they allow you to offer visitors availability and to sell directly. Sites with booking engines typically make more sales than those that require the user to request a booking and then wait to find if a room is available.
All three elements produce greater income for different reasons and the net effect is that the whole is greater than the sum of the parts as each potential guest is given many different ways to interact easily with your business.
