Case Study: Fox and Hounds

Refreshing a non-responsive website and giving control of content back to the client.

The Problem

BSpark was asked by Rob Baldry of Flexis Hospitality Services to look at his client's website. The site had been built using a proprietary Content Management System some years earlier and was beginning to feel dated. The management team wanted to make changes but were not finding the CMS easy to work with so and charges for the developer to do the work had been piling up. The site had over the years grown to an unwieldy number of pages with an adverse impact on the ease of navigation and on page optimisation. On top of that, the site was not responsive and so was missing out on a growing mobile audience. Branding was out of line with the style BSpark had introduced earlier when creating a site for the owners' sister property and it was felt that a complementary design would work well using similar elements with the existing logo and colour palette.

"I now recommend BSpark’s WP Support to clients that don’t have dedicated in-house expertise in WordPress website management. It’s a small price to pay for peace of mind where such a critical business asset is concerned."

Rob Baldry, Flexis Hospitality Services

The Solution

For the new Fox and Hounds Hotel website, BSpark created a fresh, refocused and responsive WordPress site based on the theme developed for the Mill End Hotel and using some of BSpark’s specialist booking widget code to provide a more seamless user experience throughout the site. Built using the Gantry framework, BSpark was able to work closely with Rob to ensure content development and design were managed flexibly and easily with a simplified workflow and the new site quickly began to perform strongly following switchover. The site has been monitored and maintained since inception, taking advantage of BSpark’s Basic Support package which ensures everything is kept up to date and securely managed with little fuss involved. BSpark recently implemented an SSL certificate ensuring a more secure browsing and booking experience for visitors.

The Outcome

The site is now much easier to maintain and organise, thanks to the regularly-updated WordPress core and plugins and it is simple to make site-wide changes thanks to Gantry’s state-of-the-art inheritance system. Rob is able to meet regularly with the owner and agree changes which are then implemented either in-house or by Flexis remotely. Should any trickier changes or small styling tweaks be needed, these are handled by BSpark on an ad hoc basis.

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